BUILDING BRAND MOMENTUM DURING TRANSFORMATION

An exploration of how brand can act as a stabilising and energising force during periods of organisational or market change. The conversation will cover the practical realities of aligning stakeholders, managing internal scepticism, prioritising investment and demonstrating early wins. With Phillipa Proctor (former Head of Brand Identity & Content Production at GSK), and Rebecca Lipman (Group Head of Insight Planning, Google Marketing), we draw on their experience of driving brand evolution across regions while maintaining credibility with both leadership and local teams. >> Join us for breakfast, thought provoking conversation and to connect with other senior minds from different industries.